Predictably Irrational Ape – Part 3

If you missed part 1 and part 2 of this post on Dan Ariely and his research, don’t despair.  Thought I would close with some much more detailed and far better explained articles on Ariely and his research, along with a plug for his book – which I can’t wait to buy myself.

First, an interview on National Public Radio with Ariely where he covers topics such as why we pay so much for Starbucks coffee to why we all are willing to cheat – just a little.

Second, an article and video on Ariely’s research at MIT and now more recently at Duke University..  “Preditably Irrational, but Highly Entertaining”.

And last, but not least – his book itself – Predictably Irrational  - which I’m very much looking forward to reading, to get some insight into why we are the way we are.  If you have a read yourself, drop a comment and let me know how you like it.